Did you know that in Bangladesh, the number of adults living with diabetes was 8.4 million in 2019, a figure projected to nearly double to 15 million by 2045?
One of the significant contributors to this health issue is the consumption of Sugar-Sweetened Beverages (SSBs).
The ARK Foundation recently published a pioneering study addressing the SSB drinking problem in Bangladesh, marking the first study of its kind on its own price elasticities of demand for SSBs in the country. Prof. Rumana Huque, PhD, who led the study and serves as the Executive Director of ARK Foundation, proposes that a 10% increase in the price of SSBs could potentially result in a consumption reduction of 11.7%.
Read the full article here: doi.org/10.1186/s12889-024-18544-4
